Pop Perceptions: Career Diversity Stock Photography

You can’t be what you can’t see

Two years ago I was working at a University in sunny Queensland, Australia, and a week away from making a presentation to a group of researchers and looking for some imagery to spice up the text in the slides. I googled ‘female scientist’ and up popped an abundance of white, blond women with lots of makeup. I couldn’t bring myself to use it as it didn’t reflect who I see day to day on campus. Having had a background as a Career Advisor over the last 8 years I have seen the lack of diversity in many careers be a barrier to entry whether that is a male considering a nursing career, an Indonesian women choosing a PhD over a husband, a person with a disability starting their own business or an indigenous person pursuing a medical career. Often the person themselves is keen to pursue the career but the barriers to entry can seem high. It can be the perception, the establish structures and the ‘way’ we do things that reinforces the norms, making it hard to make change. It can happen so insidiously that it is often missed but subconsciously passed onto the next generation from the early years.┬áThere are lots of associations, clubs and movements which tackle diversity, but they normally choose a slice to concentrate on like, gender, ethnicity or age. We want to work across them all and take a new view in order to create change.

Pop Peperceptions three main objectives:

  1. To prolifically share images, video and voices of people not normally represented in their careers to inspire and inform.
  2. To support NFP’s and charities supporting those in career minorities by creating additional revenue streams.
  3. To change how people think and feel about diversity

How do we do it? We have some stock imagery free and we have some stock imagery for sale, with the majority of the proceeds going to the charities and not for profit professional associations which help people grow their career. On one side we want more people to see and hear these stories and on the other side we want we want to provide something tangible to assist people building careers where they are under-represented. We are also spreading the word through our Podcast, and social media channels on Twitter, Instagram and Facebook.

If you have a story to tell, let us know and if you want to get involved we would love to hear from you.


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